A Vision Fueled by Purpose

In July of 2024, BLKLY, a supplement company with a strong commitment to health and wellness, reached out to me to help launch their brand new colostrum powder. The founders of BLKLY were driven by a personal mission: after Destiny, one of the founders, was diagnosed with an autoimmune disease, she and her family felt a strong calling to create supplements designed to support those living with similar conditions. This purpose resonated deeply with me, and I was excited to get involved.

Photography is a key component in the success of any supplement brand, especially in an online marketplace. As creatives, you know the value of compelling visuals, and the right images not only sell a product but build trust with the consumer.

Crafting Clean and Compelling Pack Shots

The first part of the project involved shooting BLKLY’s colostrum powder in simple, clean pack shots. For these, I knew the lighting had to be precise. I opted for a hard light source to create motivated light and give the product depth, while also filling in shadows to ensure the entire package was properly exposed. This technique adds intrigue and professionalism to an otherwise minimalistic setting.

Shooting supplements like BLKLY’s colostrum powder on a plain white background may seem straightforward, but every detail matters. From the texture of the packaging to the shadows cast by the product, lighting makes all the difference in creating a shot that pops and builds consumer confidence. After capturing the traditional white background shots, I switched things up by photographing the product against one of BLKLY’s vibrant brand colors, adding personality and aligning it with their identity.

Bringing the Product to Life: Lifestyle Imagery

Once the pack shots were complete, it was time to shift focus to lifestyle imagery. BLKLY wanted a collection of photos that not only showed the product in use but also captured the spirit of their brand—health-conscious and vibrant.

For lifestyle shots, I incorporated real-life scenes where the product could shine naturally, such as someone preparing the colostrum powder in the kitchen. This created a narrative that speaks directly to the health-conscious consumer, making the supplement relatable and desirable. Lifestyle photos are a fantastic way to engage potential buyers, allowing them to envision the product as part of their everyday routine.

Photography that Sells

In the health and wellness industry, great photography is essential to building consumer trust and credibility. It’s no secret that supplements face scrutiny, and consumers are savvier than ever. High-quality imagery helps tell your brand’s story, making the product feel reliable and trustworthy.

For creatives working in the advertising or supplement industry, the right photography can elevate your brand’s message, transforming it from something functional to something aspirational. When your imagery aligns with your brand’s purpose, it invites customers into your story, helping them connect with your product on an emotional level.

Ready to Elevate Your Next Product?

It was an incredible experience working with BLKLY to help bring their vision to life. They’ve created a product they truly believe in, and I’m proud to have been a part of their journey. If you’re in the supplement or health-focused industry and looking for dynamic, impactful product photography, don’t hesitate to reach out. Let’s create something that not only stands out but resonates with your audience. Use the Contact Form to get in touch!