Creating Photography for Convenience Stores
Fast Pizza Fast Photography
A recent client came to me with a shot list of 29 different products for a food distributer. The client needed a total shot list of a little over 60 deliverable images. I jumped at this opportunity. The client is a food distributer whoo focuses in C-Store pizzas, with a few additional products as well. The client wanted a one day shoot and a fast turnaround. That is a pretty daunting task.
How Did We Do It?
We were able to execute on the clients vision by shooting the products in the distributers facility which included a commercial kitchen for food testing. We were able to enlist some help from the companies own talents to cook the pizzas and style them. Often times I would want to use a professional food stylist. On this particular job the client wanted their pizzas to look exactly like what you would get in a store with no fancy tricks. Using in house talent in this instance saved the client money and proved to be more efficient. Shooting in the clients own commercial kitchen also allowed the full team from marketing and sales to be involved in the process. It allowed me to ensure the client and the agency that we were getting exactly what they needed.
Final Deliverables
The client wanted final deliverables on this shoot to include a 45 degree shot, an overhead, and a detail shot on most items. The client wanted the images clipped out and put on a transparent background so that they could be used in any promotional materials that they come up with. Check them out below!
Sandwiches
Overhead Pizza
Diners Perspective Pizza
All About Those Details
Wrapping It Up
This was a fantastic and fun shoot. We were able to execute the clients vision in a quick and efficient manner and guarantee they got exactly the images that they need to execute their marketing goals. If you are a food distributor, food broker, or c store food provider lets talk about how we can take your imagery to the next level. To get in contact use the contact form.
Nick Bumgardner is a food photographer based out of Nashville, TN.